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A More Tenuous Means of Understanding


“The Industrial Revolution brought one dynamic change to all things made by machine, craftsman, and artist; no longer were they produced on commission, but rather on speculation. Here is the product, created or manufactured; will someone want it? All of the give-and-take between maker and user, then, is broken down, giving way to a more tenuous means of understanding"

Donis A. Dondis
A Primer of Visual Literacy
"I wanted to create a surface where experimental work could flourish. I was aware and told people early on that I thought it would be a contemporary version of Emigre Magazine - something so dearly missed in our field today. At the time, I wasn’t thinking about how long it might last, but I had a very, very strong feeling that it would find a global audience.”

Erik Brandt

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